cool infographics continued

What are people doing on their mobiles ? Well again, inmobi has made it very easy for you this morning, no need to engage ZAMPS, i dont think they have considered mobile yet as a medium. *exclaim if you must*….
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Mobile wallet holds strong growth potential across developed and emerging markets, as infrastructure permits and services become available. Convenience is again a key driver for mobile wallet; however, many consumers in emerging markets are attracted by not needing to carry cash – See more at: http://www.kantar.com/media/mobile/mobile-life-money-goes-mobile-infographic/#sthash.o2biYktQ.dpuf.
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In my view, ecocash is a forerunner. Its educating the public for the banks and for free! There is plenty a service to be had on mobile, and the bank wallet will be the primary source of funds for this mobile lifestyle.
Go ahead and give them a call… The Masters of Mobile http://www.cellulant.com
 
 
 

Should banks in zimbabwe be worried about ecocash ?

Me thinks not, and I’ve got the coolest info graphics to prove my point.

Instead of fighting the establishment,they should be embracing the technology to leverage on a super user experience.

22% of mobile users globally have performed banking activities on their phones. While 15% of mobile users globally have used their phones as a mobile wallet, where they pay for products and services via SMS, a mobile phone app, or by touching their mobile phone to a sensor. – from Kantars, info graphic on money goes mobile;
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I think the market has yet to deliver the ultimate end all and be all mobile solution in Zimbabwe. There is significant room  to improve and deliver a mobile lifestyle.  And i would unashamedly recommend that companies in Zimbabwe talk to www.cellulant.com to  get their mobile thinking groove on.
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Inmobi’s infographic on mobile media consumption patterns should convince you if nothing else. Consumers are spending more and more time on their devices. its your captive audience, and you want to move their transactions to the same device.
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* drops chalk and walks away from the  board*  # HelloChildren!

What next for the banking sector on the eve of mobile money?

Kenya’s mobile networks are now collectively the largest bank in the country, thanks to the mobile money deposits they hold on behalf of their subscribers.

According to the telecoms regulator, the CCK, the mobile networks held Sh226 billion (US$2.65 billion) in deposits at the end of last year — compared to the country’s largest commercial bank, which held deposits of Sh223 billion.

“The mobile money transfer service continued to record tremendous growth during the period. The number of mobile money transfer subscribers grew by 9.4 per cent to 21.1 million up from 19.3 million recorded in the previous period,” the CCK said in a report. Coupled with well over 63,000 agents, the M-pesa network far outweighs any bank branch network in sub-Saharan Africa.

In Zimbabwe, Ecocash’s growth, second only to Mpesa has seen them acquire 2.1 million customers. Compare this with banking sector account holders estimated at only 1.5million, the banks are struggling not just for share of customer wallet, but share of customer period.

Banks and financial institutions launching mobile wallets in the immediate future should expect to enter a hotly contested market, crowded with own-brand solutions that are limited to the delivery of proprietary services only, according to Mobey Forum’s Business Workgroup. This means that banks and financial institutions should think very carefully about their chosen structure and approach to market. Decisions taken now will have a significant bearing on the value they are able to deliver to customers and, in a crowded market, value will be the key to earning the loyalty of end-users.”

As each bank seeks to develop its own mobile banking solution, it must consider the various platforms already in the market, and attempt to differentiate its offering from another wallet.Image