Puma strategy is to engage with their customer in a way that is consistent with their company values. CEO Zietz is quoted to have said, “Blending together the influences of sport, lifestyle and fashion, the Puma Phone reflects the joy, spontaneity and individuality that the Puma brand is known for”
The leading sports marketing branded unveiled a solar powered smart phone. The first of its kind and definitely the first phone designed to reflect the values of global brand. Puma CEO is said to have asked the design team to design something that has not been done in the market before.
It’s unique user interface comes in puma red with a touch-screen interface, and it comes loaded with special applications. Key features that a phone of this magnitude would not lack are its music gadgets. It has Fm radio, a scratch player and two cameras said to allow for video chat.
At the Mobile World Congress last week in Barcelona, Google CEO summed up the world of mobile by concluding his keynote speech with “mobile is pretty much the answer to everything.”