Why Mobile is the Final Frontier

Research suggest that mobile usage has become even more pervasive with the  number of worldwide subscriptions to wireless services expected to reach 5Bn in September. That makes up to about approximately 74.45 of the world’s population.  The mobile phone is not just an extension of our persona, but  95 %  of people are said to be within 3 feet of their phone  24 hours a day, it only makes sense for brands to utilize this frontier in marketing.

Mobile marketing and advertising can be used to effectively reach any audience  with  a targeted message at the right time and place. SMS alerts with offers and and discount coupons are becoming an increasingly new way to drive brand consideration and raise the intent to purchase by consumers for your products

With mobile you can target your audience based on a variety of criterion:

  • Demographically
  • Gender
  • Age
  • Income
  • Geographically
  • Handset type
  • Time period, that is day, week, month

Is mobile the final frontier of mediums to use for reaching target audiences ? Why don’t you let your next  mobile marketing campaign answer that!

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