Research suggest that mobile usage has become even more pervasive with the number of worldwide subscriptions to wireless services expected to reach 5Bn in September. That makes up to about approximately 74.45 of the world’s population. The mobile phone is not just an extension of our persona, but 95 % of people are said to be within 3 feet of their phone 24 hours a day, it only makes sense for brands to utilize this frontier in marketing.
Mobile marketing and advertising can be used to effectively reach any audience with a targeted message at the right time and place. SMS alerts with offers and and discount coupons are becoming an increasingly new way to drive brand consideration and raise the intent to purchase by consumers for your products
With mobile you can target your audience based on a variety of criterion:
- Handset type
- Time period, that is day, week, month
Is mobile the final frontier of mediums to use for reaching target audiences ? Why don’t you let your next mobile marketing campaign answer that!